Direct deals & programmatic guaranteed
Straight with the OEM at rate card, masthead and native. FeedTV buys here.
FEEDTV
Get Your Ads on the Biggest Screen in Every Home in America.
Direct relationships with the OEMs that make the screen. No exchanges, no waterfall, no guessing what you bought — masthead and home-screen placements negotiated straight with Samsung, LG, Vizio, TCL, Tubi, and Roku.
See a Live PlacementSUPPLY PATH OPTIMIZATION
Why Direct OEM Inventory Matters
Every CTV impression clears in priority order, and position sets both the price and the quality:
Private marketplace
First right of refusal on everything direct doesn’t fill. FeedTV buys here.
Open marketplace (remnant)
Where everyone else is buying. FeedTV does not bid here.
The gap between a first-look impression and one bought out of the long tail runs as high as 25x in performance. Same viewer, same creative, same app — the only variable is where in line you bought it.
HOW IT WORKS
Four Things That Make It Work
Direct relationships
Samsung, LG, Vizio, TCL, Tubi, Roku. Contracts, rates, and placements negotiated by us — including masthead and native units with no programmatic path at all.
First look, always
Those relationships convert into direct deals at bulk CPMs, giving us priority on every impression before it’s ever exposed to the open auction.
Complete transparency
You know exactly what you bought, on which screen, at what rate. No black box, no supply-path guessing.
CTV-native measurement
Attribution built for impression-led CTV, not a repurposed mobile click path — with incrementality testing available on any campaign.
OUR OEM PARTNERS
The Screens We Buy Direct
Samsung
The #1 global TV provider. Samsung’s Immersive Masthead delivers 2.5x more active attention than linear TV; users open the Samsung home screen 5+ times a day, and your ad is the first thing they see, every time.
LG
Exclusive access to LG Smart TV inventory, powered by LG’s proprietary ACR technology for precise targeting. 97% of LG viewers start every session on the home screen carousel.
Vizio
SmartCast Hero 1 is the first placement visible the moment a Vizio TV powers on — +35% more attention than linear TV.
TCL, Tubi, Roku
Additional direct OEM and FAST-channel supply, negotiated the same way: directly, transparently, at scale.
REACH THAT ADDS UP
70%of U.S. households — roughly 115M homes — with placements that are seen first, not scrolled past.
Figure from the brief — confirm with Eric before this ships.