OUR TEAM

Building the Platform That Runs the Biggest Screen in the House.

We’ve spent over a decade in mobile performance. Now we’re putting that experience — and a serious amount of machine learning — behind the fastest-growing screen in advertising.

WHO WE ARE

Obsessed With One Question

FeedTV started as a performance marketing team that got obsessed with one question: why is the biggest, most attention-grabbing screen in someone’s home still bought like an afterthought?

We’ve spent years building direct relationships with the OEMs who own that screen — Samsung, LG, Vizio, TCL, and more — and, more recently, building the AI-powered platform to buy that inventory the way performance marketers actually think.

Most importantly, our platform is run by people who’ve been on the mobile growth side long enough to know exactly what a platform needs to do differently.

HOW WE WORK

A Small Number of the Best, On Purpose

We partner with a small number of the best marketers in the business — on purpose. We turn down more business than we take on, because we’d rather do exceptional work for a handful of brands than average work for everyone. If you work with us, you get direct access to the team building your campaign, not a rotating account desk.

We hold ourselves to the same standard our clients hold their mobile channels to: real KPIs, real attribution, real accountability for the results.

LEADERSHIP & TEAM

The People Behind It

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Andrew Tan

CEO / Co-Founder

Andrew has been in digital media for over a decade. He is a mobile ad tech pioneer, and started his career as one of the first salespeople in the industry’s programmatic demand side. Although he has a reputable career in sales, Andrew also has a technical foundation in engineering and coding. He is a serial entrepreneur, and enjoys problem solving through innovation; FeedMob is his third start-up. In his free time, Andrew loves exploring cities on any two-wheeler and, in fact, can be seen standing on a balancing board while working.

Sarah Hawley

COO / Co-Founder

Sarah started her career in mobile performance during its infancy, working for the industry’s first demand side platform. Her clients were predominantly made up of top grossing mobile gaming apps. Sarah ultimately became a multi-vertical and network expert, closing over $2 million a month in revenue. Her reputation has led to partnerships with leading brands and has made her one of the youngest C-level executives in mobile. She’s a proud #womenintech member, and loves traveling, playing music and hanging with her dog Zoey.

Ken Lu

CTO

Ken has been coding since middle school and has been a professional engineer for over a decade. In his earlier career, Ken won numerous hackathons, eventually co-creating his own while in his 20s. He has led development teams for multiple start-ups and enterprise-level companies such as Bloomberg and CitiGroup. Ken is a lifelong student who constantly seeks new skills and knowledge. He is a proud immigrant, avid book reader and can be found meditating in his spare time.

WHAT WE BELIEVE

Three Things We Hold To

Direct OEM partnerships

The shortest, most transparent path to an impression is always the best one.

Attribution is a feature, not a favor

We’re proud to be part of the team building them, working closely with every major MMP and OEM partner.

CTV should be held to the same bar as mobile

Not awareness. Outcomes.

Want to Build the Future of CTV Performance With Us?

Get In Touch